Local seafood specialists Seattle Fish Co. to distribute Vancouver Island Skuna Bay Salmon to Top Restaurants

GOLD RIVER, B.C. (June 6, 2012)— Beginning on June 11, 2012, Skuna Bay Salmon will be exclusively offered by local wholesaler Seattle Fish Co. to Colorado’s best restaurants, as well as restaurants throughout the western United States.

Skuna Bay craft-raised salmon is reared in the pristine waters off the coast of Vancouver Island, B.C. by a dedicated, passionate team of craftsmen farmers. North America’s only craft-raised salmon has been successfully launched in the Southwest and Midwest regions of the United States, and can now be found at more than 225 high-end restaurants across 14 states and major urban markets, including: Los Angeles, San Diego, Phoenix, Las Vegas, Palm Springs, Chicago, St. Louis, Detroit, Milwaukee and Indianapolis.

Several well-known Denver-area chefs have already committed to serve Skuna Bay Salmon at their restaurants, including Troy Guard from TAG, Tyler Wiard from Elway’s, Matt Mine from Oceanaire, and Jennifer Jasinski from Rioja.

“As we continue to expand into new regions, we are thrilled by the overwhelming positive response we get from chefs anxious to start incorporating Skuna Bay Salmon into their menus,” says, Stewart Hawthorn, Head Farmer, Skuna Bay. “Colorado chefs are among the best in the country and provide innovative and fresh options for sophisticated diners. We are proud to partner with them and join Colorado’s flourishing food community.”

“It is my job as a chef to create something memorable – a little out of the ordinary. I trust Seattle Fish Co. to consistently provide me with the highest quality seafood products. After experiencing the BAP (Best Aquaculture Practices) certified farms, I am thrilled that Seattle Fish Co. is expanding its product line to include Skuna Bay Salmon, an extraordinary and sustainable product,” said Troy Guard, Executive Chef and Owner of TAG, TAG|RAW BAR, and Madison Street.

Seattle Fish Co. was selected as the exclusive distributing partner due to its reputation for quality, sustainable sourcing and outstanding ability to maintain the cold chain. By partnering with Seattle Fish Co., Skuna Bay now has distribution over the entire western United States, excluding all areas north of San Francisco. Seattle Fish Co. joins Skuna Bay’s other exclusive distribution partners Santa Monica Seafood (Southwest) and Fortune Fish (Midwest and Great Lakes).

“After seeing first-hand the passion and commitment of the farmers to ensuring quality, protecting the environment and producing the finest salmon available, we jumped at the opportunity to represent Skuna Bay Salmon,” says Derek Figueroa, Chief Operating Officer, Seattle Fish Co.

To date, Skuna Bay is showcased at an impressive lineup of Southwest and Midwest restaurants and is advocated by well-known chefs Ian Gresik of Drago Centro in Los Angeles, Stephanie Izard of Girl and the Goat in Chicago, and Lee Hillson of T. Cook’s at the Royal Palms Hotel and Resort in Phoenix.

Skuna Bay Salmon is considered craft-raised due to the personal care and attention to detail inherent in the special process. No other salmon in the world is raised in the same manner. Skilled farmers tend to the salmon 24/7 and make important judgment calls to ensure the best quality. The craft process also mandates that the salmon are raised in a unique environment. The pristine water of Nootka Sound is the best in the world for raising salmon, as strong tidal currents provide resistance for the fish to swim against and build up strong, thick, muscular bellies resulting in a firm yet buttery texture.

ABOUT SKUNA BAY CRAFT- RAISED SALMON: Offering a premium selection of craft- raised salmon, Skuna Bay is made possible by its small group of experienced and passionate farmers. Dedicated to raising fish in their natural ocean environment, the farms of Skuna Bay are located in an isolated region off the coast of Vancouver Island. Here glacier fed waters, strong tidal currents and ideal salinity combine to provide perfect waters for raising good fish. Patented innovations in packaging exclusive to Skuna Bay in its market and an exclusive method of inspecting, selecting, hand cleaning and packing allow their salmon to be delivered in perfect condition to select distributors so that chefs experience the same fish as it was when pulled out of the water by its farmers. By reliably providing the highest standards for salmon in North America, Skuna Bay not only provides chefs with salmon “fresh from the ocean”, but it also provides a valuable service in reducing pressure on wild fish populations and is the first salmon farm in the world to have multiple sea farms certified as Best Aquaculture Practices by the Global Aquaculture Alliance and be endorsed by Seafood for the Future, a sustainable seafood education program managed by the Aquarium of the Pacific at Long Beach.

For more information, please visit www.SkunaSalmon.com. Follow Skuna Bay on Twitter at @SkunaBay.

ABOUT SEATTLE FISH CO

Since 1918, Seattle Fish Company has been supplying restaurants, hotels, caterers and grocers throughout Denver and the Rocky Mountain area with the finest fresh and frozen seafood. As the region’s largest supplier, Seattle Fish Company brings its clients value and selection that are second to none—along with the personal service of a three-generation, family-owned business. And as a certified Marine Stewardship Council supplier, the company is committed to protecting the environment and maintaining sustainable practices, from catch to consumer. More on Seattle Fish Company can be found at www.SeattleFish.com

U.S. MEDIA CONTACTS:

Karen Stoteraux, Los Angeles
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310-659-5380 ext. 105

SKUNA SALMON CONTACTS: Stewart Hawthorn Dave Mergle Farmer Marketing This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it. 250-202-8588 604-942-1181