Skuna Bay joins other leading purveyors committed to
offering sustainable seafood options

GOLD RIVER, BC (March 22, 2018) - Building on their longtime commitment to offering sustainably fished or farmed seafood, Skuna Bay will now join the national movement to strengthen the world’s seafood supply chain by becoming an official James Beard Foundation Impact Program Sustainable Seafood Partner. This partnership unites Skuna Bay with the broader culinary community supported by JBF through their Impact Program work. 

According to the Food and Agriculture Organization of the United Nations, more than 90 percent of the world's fisheries are either fully fished or overfished, making the preservation of marine life and diversification of seafood purchasing habits more important than ever.

“Seafood purveyors like Skuna Bay are experts on the complex seafood supply chain and the benefits of sustainable fishing and farming,” said Katherine Miller, senior director of Food Policy Advocacy for the James Beard Foundation. “Becoming a Sustainable Seafood Partner allows them to share their unique expertise with chefs and other restaurant professionals, bringing both sides of the industry together to change the way we think about the seafood on our plate.”

As part of the Sustainable Seafood Partnership program, participating seafood purveyors commit to offering products with a Monterey Bay Aquarium Seafood Watch rating of “Yellow” or better. They will also contribute to discussions on critical topics related to sustainable seafood at industry events and public forums across the country, including the James Beard Foundation’s Sustainable Seafood Issue Summits and Culinary Labs.

“We at Skuna Bay Salmon are proud to be a founding partner of the James Beard Foundation’s Sustainable Seafood Impact Program. Our long relationship with the James Beard Foundation and the broader culinary community has allowed us to engage America’s top chefs on topics that are important to us: a commitment to excellence over cost, elevating the standards of all seafood harvesters and connecting our Craftsman Farmers with people who care about how their food is raised. These important issues all combine through the James Beard Foundation and its newly established Sustainable Seafood Impact Program. We are humbled by our inclusion,” said Dave Mergle, Founder of Skuna Bay Salmon.

Assuring stable fishing stocks and promoting environmentally responsible seafood options aligns directly with the James Beard Foundation’s central mission to make America's food culture more delicious, diverse, and sustainable for everyone. This new initiative supports the James Beard Foundation Impact Programs, which showcase the organization’s commitment to establishing a more sustainable food system through education, advocacy, and thought leadership.

Skuna Bay joins the growing global network of seafood purveyors who have committed as Sustainable Seafood Partners.

For more information about this program and other James Beard Foundation sustainable seafood initiatives, visit www.jamesbeard.org/sustainable-seafood-standards.